Thomas W. Campbell
This entry is an initial response to the challenge of embracing New Media as a creative and business model for filmmakers, journalists and teachers.
Part 1 – What is New Media and why is it so valuable?
New media is a concept that comes almost intuitively to students – which means that professionals in academic environments, specifically college professors, have a wonderful opportunity to connect with them in a direct and engaging manner. It’s not a matter of being hip or trendy, especially in the eyes of our students. Understanding and implementing a meaningful New Media curriculum is a way to challenge students to address what they intuitively know and to help prepare them for digital realities of the creative and technological market place.
How do students – and adults – use new media in day-to-day lives? According to the 2011 Horizon report, recently released by the New Media Consortium . “The abundance of resources and relationships made easily accessible via the Internet is increasingly challenging us to revisit our roles as educators in sense-making, coaching, and credentialing…” The internet is making our work more mobile, more collaborative, and more complex. The mobile phone is a powerful new media tool that we, as professors, often disdain (at least in the hands of our students). It turns out that mobile devices (phones, iPads etc) are a major technology to watch – and consider adopting – according to the Horizon report. They are already in the hands of almost every student – why not find ways to integrate it into the learning experience? WordPress, for instance, one of the coolest and most powerful blogging platforms – has a mobile app for blogging and editing. Wouldn’t it be cool – and useful – if students began to think of their phones as creative academic tools?